Our experience and expertise have worked out how to produce a fantastic, enduring ad film that makes a statement for your business and rewards you for a lifetime.
In light of this, let us take a closer look at how our specialists can help you get started, walk you through a process, and produce an ad film that makes a splash.
Client Brief
Naishtika’s ad film production team would anticipate a briefing from you before they start working. Typical inquiries from the form would be:
-Who is your intended market/target audience?
-What is the primary/core purpose of marketing?
-Where will the ad films be screened: at an event, on social media, with clients, or on television?
-What is the length of the video you are expecting?
-Do you like live-action, animation, or infographics as your preferred film genre?
-What is your budget?
While responding to them, make an effort to be specific. Be as descriptive as possible while filling out the form. After doing this perfectly, make sure that the video production team has a thorough understanding of your marketing objectives. Moreover, when defining your target audience, try not to be too opportunistic. Be careful not to define your audience too broadly. Ad films for precise and niche audiences typically provide larger returns on investment. Discussing about the budget in advance helps our writers the to produce a concept note fitting everything around the budget.
The production team might suggest some preferred changes based on their knowledge about the industry, and have a word with them before going ahead.
Concept Note
After completing this phase, the production company will offer you a complete concept note. The style of the ad film should be very clear before moving forward. When in doubt, request examples of videos with similar aesthetics. Our production team may occasionally offer other film genres to help you achieve your marketing objective. Swing into action by deciding on the design, spending limit, and deadlines, and embark on this wonderful journey with Naishtika.
Catch On To The Role Of The Production Department
The craft of the production team starts from the planning stage, during which a rough script is written and later polished, actors are auditioned, celebrities (if any) are finalized, the film team scouts locations, studios are booked according to the availability, storyboards are created, any necessary clearances are obtained, shoot dates are set, management of the crew, costumes, makeup, hair, equipment like cameras, lenses, sound equipment, lighting is also set and so on.
Your opinion as the client is essential in each of these pre-production choices. You are involved in every step to see your ad film child growing. However, we are of course behind the wheel of the bulk of the creative and logistical work.
Video Creation
In the Production stage, the strategy developed in the prior phase is executed. Ad film shoots take place at the pre-decided venues. A suitable studio is booked and propped up with the aid of set designers if the script calls for a specialized locale, such as a house or a kitchen. A large team of lightmen, makeup artists, camera operators, directors, line producers, etc., is required for an ad film shoot.
Post Production
Post-Production, the last stage of ad film production, entails editing the recorded video, producing graphics and animation, sound designing, foley effects, music composing, dubbing any necessary voice-overs, and color grading, adding graphics, logo animation, VFX, and a lot more. The pieces are shared with the client for input and are subsequently revised until the final film is produced.
Epilogue
Naishtika Audio Visuals offers the finished ad film in several forms for viewing on various media like Cinema Screen, TV screen, Projector, Whatsapp, YouTube, etc. depending on what was chosen during the pre-production stage. For more information on how we can work together to create an ad film of your dreams, get in touch with the professionals at Naishtika Audio Visuals.
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