Naishtika’s decades of experience have shown us that when video production is not grounded in a strategy, the likelihood of it becoming mired down with reshoots, re-edits, and a lot of finger-pointing increases. Working through a client brief form as a blueprint is a perfect approach for our clients and our video production team to determine what that strategy should be.
A client brief form can take many different shapes and contain a wide range of components. Client brief forms are significant because they offer you and your stakeholders a thorough justification for why you choose to employ a specific type of video to further your business objectives. The client brief form serves as a roadmap and business strategy ensuring that key ideas are not lost as the project moves closer to completion. Everyone engaged, from pre-production to post-production, refers to the filled client brief form as a guide.
If you want to make quality video content, Naishtika Audio Visuals will hold your hand from start to end. To start with the process of video production, here are some pointers you can answer that will guide you through filling out a perfect client brief form.
9 Steps Guide For Client Brief Form –
1. Requirements
After filling up some basic details like name, contact number, and e-mail address, we want you to describe your requirements in detail in the client brief form. Identifying the kind of video you are interested in producing at this point is important. Each of these types of videos—short film, ad film, commercial—is produced differently with distinct goals in mind.
2. Key Messages, Project Background, And Objectives
Every video needs a key message that can be summed up in one or a few lines. The primary message of the video must be this, and it must be tailored for the viewer and your objectives. The difference between your goal and your key message is how you persuade your audience to carry out that action. If your objective is to sell a service, your message must explain to your target audience how and why that service will benefit them.
3. Idea Of Success
What do you hope to accomplish with your video marketing campaign? Your marketing could be aimless if you do not have a goal. Your objective might be to promote sales of a single product or service, or it might be as general as ‘brand recognition.
4. Target Audience
When making a video, it is crucial to describe and address a certain audience. Your customer persona’s primary demographics and interests must be understood by us. We can then create a video that is pertinent to them from there.
5. How And Where Will The Video Be Distributed?
The creation of a video by Naishtika will be adapted to your distribution strategy. Remember that various video platform types also logically result in various video format variations. Modifications may be necessary for particular platforms, such as the need for a call to action or a specific aspect ratio.
6. Tone Of Voice
We record the mood of the project’s output in this area, which is for the final deliverable video. To characterize the tone of your project, you may use phrases like humorous, straightforward, instructive, sardonic, or playful.
7. Mandatory Elements
Please offer the links of your logo, logo animation, or a signature tune to be included in the video if that is non-negotiable for you. Eg. The 2-second tune of Britannia biscuits.
8. Other Points
We are open to knowing your preferred celebrity choice and shoot locations if there are any and would like to know if you want to opt for our other services like digital services.
9. Stray Observations
Although the specifics of this area will vary depending on your project, consider this area to be a repository for project inspiration. Drop any relevant details here whenever you come across anything comparable that you like or an old project that you wish to use as a reference.
Epilogue
Writing a creative brief helps you to consider the project as a whole. The process of filling out a client brief form pushes teams to agree on the crucial elements we outlined above. By doing this, any misunderstandings that could occur in email threads, casual discussions, or other information sources can be avoided.
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