Video creation is an exhausting and time-consuming procedure, but the outcome is totally worth
it. People nowadays absorb the most engaging sort of content, that is video. We have figured
out how to make a great, long-lasting, video that creates an impact for your organization that will
shower you with the rewards for a long time.
With that in mind, let us take a look at how our experts go through a process for you and get you
started and create a video that creates an impact for you.
The Approach
Enjoyable videos provide entertainment. However, customers are only moved to action by
incredible videos. To craft a video that creates an impact, you will need a strategy and plan of
action that takes into account all of the variables that go into creating a great video that not only
works for your business but also promotes it. As a result, strategy sessions are always
prioritized and scheduled first.
Naturally, we want to learn everything there is to know about your business and customers. But,
more significantly, we like to know what the Big Problem is that you are attempting to tackle.
Unless you are the only brand in the market and merely want to spend, no company needs a
video for the sake of a video. A video is an effective tool for solving real-world issues. As a
result, we look at your goals, the actions you want your customers to take, and the
measurements and indicators we will use to assess the campaign’s success.
Pre-Production
The Story
Following that, we work on a beautiful storyline that everyone will enjoy. We come up with video
concepts based on our strategy meetings with you. Although the concepts are not the scripts,
we may script some of the concepts to give you a better idea of how they would work. Whatever
the case may be, you would hear various ways to communicate your tale. We start scripting as
soon as we get approval on a concept. The characters, the action, and the words spoken by
performers and narrators are all part of the script. We go back and forth to ensure that
everything is in order and consistent with the brand before moving forward.
The Plan
How do we bring what is written down to life? Behind the scenes, there is a lot of preparation
and pre-production planning happening. We find the ideal locations for the script, offer multiple
acting talent alternatives, and review narration auditions, among a slew of other things you
never consider. We get a lot of things done as storyboarding, shot division, finalizing the crew,
recce, test shoots, screen tests. As the client, your input is crucial in many of these pre-production decisions. However, we are responsible for the majority of the creative and logistical
labor.
Production
Shooting
Light. Camera. Action.
Although we enjoy the entire process of crafting a brand video, if we have to pick one, this is our
favorite part. On shoot day, we have a lot of fun choreographing a zillion moving components.
Our team size adapts to each client and project on a case-by-case basis, bringing in the proper
skills for each aspect of production, including art direction, the camera, lighting, sound, makeup,
and more. Of course, no one denies the on-screen talent. We also welcome you as a client to
be a part of this mad process on the set, assisting in the creation of a consistent look.
Post-Production
The Edit
Multiple edits can be made from one entire shoot. It is our responsibility to take the raw video
and tell the greatest story possible with it. With lovely music, audio engineering, audio
mastering, graphics, animations, and color grading, we knit together the shots we collected
previously. You can be present there just as our audience or can contribute to whatever extent
you desire to participate. Instead of showing you the final product, you would get to witness and
contribute to the iterations between the initial draft and the final product. We will go back and
forth, just like the scripting process, until you have a polished video that you adore, and a video
that creates an impact.
A Word From Naishtika
That is the big picture, but are you ready to get up close and personal with the process? Contact
experts at Naishtika Audio Visuals and we would love to talk more about how we can
collaborate to create a video that creates an impact for you.
Visit our youtube channel here
